Parents! We are sure you have rejoiced during the opening of the world’s first one-stop megastore for parenthood and babyhood at Suntec City! If you still not sure what’s available other than an enormous mega retail store for mums and babies, do read on as we were invited for a fun tour at BOVE by Spring Maternity with our little one to dig out all the deets for you!
FIRST-OF-ITS-KIND-PARENTHOOD MEGASTORE
Being a local grown unique maternity and baby retail chain, Bove (pronounced as “Birth”) was born from Spring Maternity as the company consolidated five existing physical stores into a single megastore at Suntec City Mall tower Four on level 2 (beside Mcdonalds!).
With a whopping span of 15,000 sq ft, BOVE aims to be delivered as a one-stop creative retail experience to online-savvy consumers and walk-in customers to first-hand receive engaging experience by curating together parenting products, activities, services and essential knowledge according to the consumer’s lifecycle needs throughout and after pregnancy.
From the “supermarket-racks”, other than maternity apparels, parents get to shop thru a multifold of baby safe gadgets to newborn toys, maternity and confinement products and also fashionable diaper bags and carriers! Becoming the ultimate must go “supermarket” for all parents and babies in Singapore!
Right now, let’s guide you through 10 other HIGHLIGHTS that set BOVE apart from the rest of the other maternity stores in Singapore + Don’t miss out on our adorable giveaway later bit of the article but make sure you read everything we have shared here!
1. MOZZIE FREE MATERNITY APPARELS
First ever made in Singapore, Bove recently introduced their signature Mosquito Defence Apparel that not only repels but kills mosquitoes, fleas, bed bugs, ticks, midges and sand flies! Created with HHL Technology Vital Protection™, the leading anti-insect technology that is infused with safe and unique treatment using Permethrin, which actually kills bugs, unlike Deet and others which only repel.
It’s said that as long as the bug lands on the apparels there is zero chance of surviving. So Mums gets to enjoy the ease of moving indoors or outdoors with added peace of mind as the apparels are safe for pregnant mothers and children above 2 years old to use as it inhibits bacteria growth too!
This collection comes in maternity to kids wear!
2. BOVE CUSTOMIZED BABY ROMPER & NETS FLASHPAY CARD
Want to know where to get your own personalised apparels for your baby? Bove also brings in the service of allowing you to showcase your new family member to the world with him/her dressed with their name proudly displayed on his/her chest especially for the first-month or first-year birthday!
Having the baby’s comfort in mind, Bove uses fabrics from organic bamboo materials for the personalised rompers that are soothing to a baby’s skin and provides the ultimate comfort to the touch. We love especially the unique bamboo materials as it is a natural ultra-violet protection, anti-bacteria, anti-irritant, anti-static, environmentally friendly, highly absorbent and hypoallergenic.
The perfect gift for your baby as each romper comes in a beautiful metallic gift box retailing at $19.90 each! You may click here for further size and instructions to order! Want a chance to win this? Wait till you done reading the article first!
For families who’s wish to have a unique family related keepsake, Bove also offers personalised Nets FlashPay cards at $20 each for Bove Members ($22 usual price). However, do take note that both products (romper & nets card) will require an approx 2 weeks to be ready for collection.
3. BOVELICIOUS EXPERIENCE CORNER
Apart from being a parenthood megastore, Bove allocated a unique corner for parents to try out household products before heading to the cashier. Featuring the Bovelicious corner, where hands-on experience stations such as Milk Making Station or Household Kitchenwares, are free for trying when parents shop at Bove!
Cooking workshops on food demonstrations of baby weaning food and healthy pregnancy food preparations will be organised occasionally to demonstrate the use of these display kitchenware.
Especially the Milk Making Station, it’s a hot spot for parents with hungry babies and for those breastfeeding hop over to the nursing (lactation) room located right beside the fitting room! It has comfy sofas to accommodate at most 3 nursing mums at the same time with their newborn babies.
Need a changing table, find this near the Milk making station!
Another great news is that there will rental services for strollers or baby carriers, just make sure you get Bove’s staff to further assist your requests before you grab any yourself.
While mummies are busy in the fitting rooms, Daddies can rest their feet at the Parent Resource Lounge (images above are located right outside the fitting room) as it’s equipped with educational videos, books and consultations with experts and therapists for lactation, nutrition and fitness! Want your husband to read up on how to prepare fatherhood? Try on more clothes, mummies!
4. BOVE GALLERY & BOVE POP
For regular booths, parents can find these booths at the Bove Gallery. Vendors change every 3 months. Products are offered at regular prices but do look out for promotions! Look out for a wide range of products displaying at these booths from car seats, kids apparels, to even 3D castings!
Facing the entrance of Bove, Bove Pop are weekly pop-up stores where vendors are renewed once every two weeks so make sure you check out what’s in-store from Bove’s Facebook page before they change. What really amazed us was that whatever we asked about the individual products, Bove’s staff are always well-knowledge to assist you promptly even if the store vendors are not around.
5. BOVE WORKSHOPS & EVENT VENUES
Bove Moments & Bovetastic are two Bove own event venues for parents who needs a kid’s friendly area to host birthday parties, baby show or Mummy gatherings. Check out our comparison list for you below:
Bove Moments:
- Want a larger enclosed event space? Look upon Bove Moments for larger parties or baby showers,
- rates start from $200 for 3 hours, you may accommodate up to 80 -100 guests on weekdays.
Bovetastic:
- Open to being in an open-air (with wall blocks sheltering your party from the public crowd) yet slightly smaller space, Bovetastic will be your perfect venue for workshops or mini parties.
- rates began from $150 for 3 hours, venue accommodation can take up to 40 – 60 guests on weekdays
“JIGGLE WIGS WORKSHOP for Babies and Toddlers”
Haven’t heard about Bove’s weekly Saturday workshop conducted by Jiggle Wigs – a fun and exciting music, movement and PE class for babies and toddlers?
Fret not, as you can walk in and join the classes every weekend, their package have no expiry dates so hop by if the little ones have the mood to enjoy some jiggles wit a mixture of music, action songs, beanbags, balls, scarves, shakers, bubbles and more! Rates at $20 per class!
6. BOVE OWN BRAND PRODUCTS
Find fashionable and versatile maternity, nursing and baby apparels, Bove set out to make every pregnancy beautiful and every parenthood journey enjoyable. Image above shows the latest collection done by their in-house designer, showcasing the City Pyramid – new workwear range! Definitely, a must have prints keeping you looking sharp and chic this season!
Next range of product that Bove have is baby gift sets! Check out the galore of choices to pick from – pregnancy & baby milestone cards to adorable photo frames and albums for keep or gift!
Another product that’s Bove has imported in is Baby Mel diaper and kids bag from London. These striking bold prints baby changing (diaper) bags comes with detachable or integrated stroller straps, padded changing mats and bottle holders (you can find them right beside the cashier!).
Whereas the kid’s bag is famous for having practical features, including padded shoulder straps for little shoulders and hard wearing machine washable fabrics, kids will adore these adorable collections and its signature Zip or Zoe keyring toy, or musical “squeeze me” tag.
For more information, do check with the staff on duty!
7. BOVE PARENTHOOD SERVICES
Parenthood Services are available in booths for consultation from confinement meals to baby photography, personalised photo books, 3D casting, blood cord banking and first-month catering.
Mums and Babies spa are available in offering pre or post-natal wellness massage for mothers and babies, and MyGym offers play gym for infant and toddler gym classes! Take advantage of MyGym’s special trial class rate of $55 for 2 trials this month of April at Bove!
8. BOVE PLAY AREA (TRY BEFORE YOU BUY)
Connect on to the free Wifi while the little ones hang around the Infant/toddler free play as you work on bar-top counter for watching babies while you are on your lappies. Your children also get to try out toys before you even bring it home!
Not sure what baby carriers suit you and your baby? Try these on!
Get on rides that can train their little “motor” skills!
9. BOVE MATERNITY & BABY PRODUCTS 
You will NEVER run out of choices with the range of baby & maternity products available at BOVE. Bringing in all the popular brands from Avent, Combi, to Skip Hop, Medela and Mustela, Bove probably be your next Baby market to come back to.
10. BOVE REWARDS PROGRAM
If you think you will be shopping regularly at Bove, don’t miss out their rewards program (free registration) that can get you great discounts while earning points!
Enough of reading, tempted to head down to do some retail therapy with your baby bump or little ones? Bove opens daily from 11 am till 9 pm, always check back on their Facebook page for workshops and promotions deals, see you around!
Bove By Spring Maternity | 3 Temasek Boulevard, Suntec City Mall Tower 4, level 2 | +65 6966 4757 | www.springmaternity.com |
[CONTEST GIVEAWAY] (ENDED!)
Stand A Chance in Winning BOVE’S PERSONALIZED ROMPER WORTH $19.90!
Simply comment on our Facebook page the name of the shopping mall Bove By Spring Maternity is located at? Our contest will end on 18 April, 12 pm. A winner will be announced on the day itself, to increase your chance of winning it, tag at least 3 friends and share the post!
*Terms & Conditions Apply.
Disclosure: Giveaway is sponsored by Bove by Spring Maternity.
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